Five Real Time Questions A Retailer Can Ask Morph
Retailers hold orders, baskets, returns, browsing, and loyalty activity. Here are five questions they can put to Morph in the moment a shopper arrives.
In Brief
Retail and e-commerce teams can ask Morph real time questions about their own consented shoppers: which offer a person is most likely to accept, whether a discount is needed at all, which product to feature, whether a customer is drifting, and what first step activates a new sign up. Morph returns a likelihood score or the single best experience.
Retailers already hold a rich slice of each shopper: orders, baskets, returns, browsing, and loyalty activity. Morph helps them choose the product and offer each shopper is most likely to act on, on site, in app, and in email.
1. Which Offer Is This Person Most Likely To Accept Today?
Instead of one promotion for a whole segment, Morph returns the offer most likely to work for the shopper in front of you.
2. Does This Person Need A Discount At All?
A likelihood score for a full price purchase helps you hold back discounts from people who were going to buy anyway, one of the hidden costs described in The Segment Tax.
3. Which Product Should We Feature?
Morph can return the single product or content most likely to move this person, grounded in their whole individual picture.
4. Is This Customer Drifting?
Spot customers whose behavior suggests they are slipping away, and find the message or offer that keeps them.
5. What First Step Turns A New Sign Up Into An Active Customer?
For first time customers who sign in with a consented identifier already known to the network, Morph can help personalize from the very first session.
Note. Morph is in its early partner phase. Retail partners start with a bounded pilot measured against their own baseline. See how Morph works.
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